Call of Duty's Teenage Mutant Ninja Turtles crossover is sparking outrage among players due to its exorbitant cost. Unlocking all the themed items could set players back a staggering $90 in COD Points, prompting widespread calls for Activision to transition Black Ops 6 to a free-to-play model.
Activision recently unveiled the Black Ops 6 Season 02 Reloaded content, including the TMNT crossover. Each of the four Turtles (Leonardo, Donatello, Michelangelo, and Raphael) receives its own premium bundle, priced at an estimated 2,400 COD Points ($19.99) each. Acquiring the complete set thus costs approximately $80.
The backlash stems from the crossover's focus on purely cosmetic items, with no impact on gameplay. Many players argue that ignoring the crossover is easy, leaving the high-spending players to themselves. However, the steep price point, particularly the premium event pass, is fueling criticism. Players are drawing parallels to free-to-play games like Fortnite, suggesting Black Ops 6's monetization strategy has shifted aggressively towards a similar model.
Black Ops 6's monetization extends beyond this crossover, including a base battle pass (1,100 COD Points/$9.99), a premium BlackCell version ($29.99), and a continuous stream of purchasable cosmetics. The additional premium event pass is viewed as excessive, especially considering the game's initial $70 price tag.
The comparison to free-to-play titles like Fortnite, Apex Legends, and Warzone is unavoidable. Many argue that the aggressive monetization strategy, while perhaps acceptable for free-to-play games, is unacceptable for a full-priced title. This disparity is driving the demand for Black Ops 6's multiplayer component to adopt a free-to-play structure.
Despite the player backlash, Activision and Microsoft are unlikely to alter their course, given Call of Duty's phenomenal success. Black Ops 6 achieved record-breaking sales and subscriptions, demonstrating the franchise's continued profitability. This financial success will undoubtedly outweigh concerns from a vocal, albeit significant, portion of the player base.