Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Candy Crush Saga, a mobile gaming giant that arguably eclipses even Clash of Clans and Angry Birds in popularity, is expanding its reach beyond the digital realm. Teaming up with renowned makeup artist Pat McGrath, Candy Crush is launching a line of cosmetics. Get ready for Candy Crush-themed lipsticks, glosses, and nail polishes, hitting shelves soon.

But that's not all. To celebrate this sweet collaboration, three lucky online customers will receive a dazzling $10,000 diamond ring—a truly unexpected and extravagant addition to their makeup haul. This unique promotion, launching February 27th, is a throwback to classic, high-impact branding strategies. Instead of influencer collaborations, Candy Crush is generating excitement with a simple, yet stunning, surprise.

This collaboration showcases the evolution of gaming merchandise. From basic t-shirts, we've progressed to high-end diamond jewelry—a testament to the enduring appeal and significant commercial power of mobile gaming franchises.

If the Candy Crush cosmetics and diamond ring giveaway don't quite appeal to you, consider revisiting simpler times with a retro gaming experience. Jump King, a challenging platformer, offers a nostalgic and rewarding alternative, praised by Will Quick for its addictive gameplay.