Coperni FW25: Fashion Meets Gaming in Bold Style

Coperni's Fall/Winter 2025 show was a groundbreaking event that seamlessly merged fashion with gaming culture. Held at the adidas arena in Paris, a venue renowned for esports events, the show transformed the traditional runway into a vibrant scene reminiscent of '90s LAN parties. Instead of the usual front-row celebrities and influencers, Coperni innovatively seated 200 gamers on ergonomic gaming chairs, actively playing Fortnite and other games during the presentation.

This bold approach not only set the stage but also infused the entire FW25 collection with a nostalgic yet futuristic vibe. The collection itself was a testament to the fusion of technology and style, featuring pieces that paid homage to gaming's golden era. Standout items included dresses made from puffy technical fabrics, inspired by sleeping bags used at all-night LAN parties, and small storage bags attached to tights and sequined dresses, reminiscent of Lara Croft's utility holsters from Tomb Raider. Additionally, the newly unveiled Tamagotchi bags made their runway debut, adding a playful nod to handheld gaming nostalgia.

The influence of gaming-inspired films was also evident throughout the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo and the high slit from Alice's dress in Resident Evil (2002) were reimagined, adding depth and bridging the gap between digital worlds and real-life fashion.

Coperni's commitment to exploring the intersection of technology and fashion was clear in this season's womenswear collection. By centering the narrative around gaming—a traditionally male-dominated space—the brand challenged stereotypes and promoted inclusivity in fashion.

Image: instagram.com

The show itself became a viral sensation, with videos of the gamer-filled runway flooding social media shortly after the event. This spectacle further cemented Coperni's reputation for creating unforgettable moments. The brand has a history of pushing boundaries at fashion week, from last season's fairytale showcase at Disneyland Paris to previous innovations like spray-on dresses, robot dogs, and glass handbags.

image: instagram.com

With its FW25 collection, Coperni once again demonstrated its prowess in captivating both online and offline audiences. At a time when the future of traditional runway shows is uncertain, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry.

As social media buzzes with reactions to the gamer-infused runway, it's evident that Coperni has solidified its position as a trailblazer in modern fashion.