Flexion and EA to partner up and bring the publisher\'s hit mobile catalogue to alternative app stores

Flexion and EA have partnered to bring EA's mobile game catalog to alternative app stores, expanding accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view the potential of app stores outside the Apple and Google duopoly.

Alternative app stores have gained significant traction, particularly since Apple was compelled to open its ecosystem in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative stores, is now expanding its partnership with EA to include a wider selection of EA's mobile titles.

Until recently, the iOS App Store and Google Play were the dominant forces in mobile game publishing. However, legal challenges forcing Apple and Google to address anti-competitive practices have paved the way for alternative app stores to flourish. These platforms often offer attractive incentives to attract users.

The Epic Games Store, with its free game program, serves as a prime example of the incentives offered by alternative app stores. While the platforms Flexion is utilizing may not offer the same scale of giveaways, they are likely to provide greater flexibility in policies compared to Apple and Google.

The long-term implications are substantial. EA's participation is particularly noteworthy, given its significant influence in the gaming industry. Their embrace of alternative app stores suggests a broader trend toward increased competition and potentially more favorable conditions for developers and players alike.

While the specific EA games coming to these alternative app stores remain unannounced, titles like Diablo Immortal and other Candy Crush games are strong possibilities.