Digital Game Keys: Smarter Than Day-One Buy

Author: Camila Jan 10,2026

Pre-ordering video games can feel like a gamble. You might end up with an unfinished product, requiring day-one patches or suffering from a rocky launch.

However, not every pre-order ends in disappointment. Securing a digital game key in advance can be a savvy financial decision, provided you purchase from the right source.

In collaboration with our partners at Eneba, we explore the strategic benefits of planning your game purchases ahead of time.

Secure a Lower Price Before Launch

A common misconception is that pre-orders always carry the full retail price. By purchasing a digital key from a reputable marketplace, you frequently gain access to substantial discounts before the official release.

With new AAA titles often priced at $70 or more, platforms like Eneba offer pre-order keys for significantly less—sometimes 10-30% below standard store prices. This approach lets you lock in a great price immediately, avoiding the long wait for a post-launch sale.

Protect Yourself from Pre-Launch Price Hikes

In digital marketplaces, prices for anticipated games often rise as launch day nears. High demand can drive up key costs, sometimes matching the standard retail price even before release.

By reserving your copy early, you secure the best available rate before increased demand pushes prices upward, guaranteeing a discounted purchase instead of a last-minute scramble.

Significant Savings on Older Titles

A major benefit of digital marketplaces is the deep discount on games that are no longer new. Titles that have been available for a year or more often see price reductions of 70-80% off their original cost.

If you don't need to play on day one, waiting a while allows you to enjoy premium gaming experiences for a fraction of the price. This applies to everything from celebrated single-player adventures and competitive multiplayer games to acclaimed indie favorites—all equally enjoyable, just far more affordable.

Even complete editions, which include all DLC and expansions, typically cost less than the base game did at launch. Digital keys are always available, and their prices tend to drop over time, making patience a rewarding strategy. Your wallet—and your game library—will be better for it.

If you're certain about a particular game, pre-ordering a digital key from a trusted seller like Eneba lets you save money upfront, receive immediate access upon release, and avoid launch-day inflation. It's a logical choice for cost-conscious gamers.