e.l.f. Cosmetics and Skincare

Beauty for Every Eye, Lip & Face. Join Our Squad for Exclusive Rewards

Sign up for Beauty Squad to unlock seasonal rewards and surprise gifts all year round!

Welcome to our beauty universe! Discover must-have lip oils, high-performance skincare, and all your beauty essentials through our amazing e.l.f. shopping app.

Express Yourself Freely

This is your personal beauty playground - shop, share, and explore our cult-favorite e.l.f. products. Try revolutionary new makeup and skincare using our Virtual Try-on, Foundation Shade Match, and interactive Shoppable Stories features.

Become Part of Our E.L.F. Beauty Squad Rewards

Our FREE loyalty program offers multiple ways to earn points you can redeem for products and incredible perks. Beauty Squad members enjoy:

• Earn points on all purchases when you upload receipts through the app
• Convert points into free products, account credit, or gift cards to popular retailers
• Early access to new product launches and special sales
• Birthday month bonus gifts and double points
• Exclusive content including our Hot as e.l.f. chart and fun beauty quizzes*
• Tiered benefits like free shipping for top-tier Icon members

Premium Perks Without the Price Tag

Get first dibs on weekly deals, special gifts with purchase, and limited-time offers on our full beauty range.

Discover Your Next Holy Grail

Stay trend-forward with our Shoppable Stories showcasing the latest drops and must-try products.

Find Your Perfect Match

Our Virtual Try-on technology helps you test products digitally and find your ideal shades.

Curate Your Wish List

Use our "Swipe to Like" feature to save favorite clean beauty products and build your dream collection.

In-Store Shopping Assistant

Scan product barcodes at retailers to virtually test shades, watch tutorials, and check ingredients on the spot.

Never Miss an Update

Enable notifications for early alerts about exclusive offers, new arrivals, and upcoming sales.

Order Tracking Made Simple

Review purchase history and track deliveries. Use our store locator to find e.l.f. products near you.

Spread the Beauty Love

Share products and looks directly from item pages or Virtual Try-on results.

Extra Fun: Stay updated on our Roblox virtual experience where creativity meets positive change!

e.l.f. brings premium beauty within everyone's reach. Download the app and join the beauty revolution!

e.l.f. Cosmetics and Skincare Screenshots