Borderlands 4 Priced at $70, Below Rumored $80

Borderlands 4 pre-orders confirm a $70 price tag, ending speculation about an $80 cost. Discover details about the pricing debate and available editions at launch.

Confirmed: $70 Pricing Instead of $80

Borderlands 4 Pre-Orders Officially Open

Gearbox Software has officially revealed Borderlands 4's pricing as pre-orders begin. On June 16, the official Borderlands Twitter (X) account announced pre-order availability across all platforms.

The announcement confirmed a $70 Standard Edition, with Deluxe at $100 and Super Deluxe at $130, settling fan concerns about a potential $80 price point.

The pricing became controversial weeks earlier when Gearbox CEO Randy Pitchford avoided direct answers about costs. On May 14, his suggestion that "real fans" would accept an $80 price angered players.

The debate continued until May 29, when Pitchford clarified his comments in a lengthy Twitter thread attempting to resolve the situation.

"I regret any misunderstanding," Pitchford wrote. "My sincere belief is that players should pay only what they feel comfortable with, and I always aim for customers to feel they've gotten excellent value."

Despite this apology, many remain wary of Pitchford's earlier "real fans" remark. However, the confirmed $70 pricing has alleviated some player concerns about excessive costs.

Borderlands 4 Edition Breakdown

Three editions will launch simultaneously: Standard, Deluxe, and Super Deluxe. Pre-ordering any version grants the Glided Glory Pack, containing:

　●　1 Vault Hunter Skin
　●　1 Weapon Skin
　●　1 ECHO-4 Drone Skin

The Deluxe Edition includes the Bounty Pack bundle featuring expanded content:

　●　Firehawk's Fury Weapon Skin
　●　Bounty Pack Bundle:
　　●　4 distinct areas with new missions and bosses
　　●　4 Vault Cards offering unique challenges
　　●　New gear, weapons, and cosmetics
　　●　4 customizable vehicles

The Super Deluxe Edition expands further with:

　●　Ornate Order Pack:
　　●　4 complete Vault Hunter outfits
　●　Vault Hunter Pack:
　　●　2 additional playable characters
　　●　2 story expansions
　　●　New regions, gear, and ECHO-4 cosmetics

GameStop offers an exclusive $150 ECHO-4 Bundle containing premium physical items (note: requires separate game purchase):

　●　20cm ECHO-4 Statue
　●　Kairos Map
　●　5 Golden Keys via SHiFT Code
　●　Vault Symbol Necklace
　●　Art Print Collection

While some speculate Pitchford's comments influenced pricing, 2K Games' simultaneous $50 pricing for Mafia: The Old Country suggests Borderlands 4's $70 tag was planned.

Borderlands 4 launches September 12, 2025 across PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and PC. For ongoing updates, stay tuned to our coverage.