Pokemon recognized as the most influential entertainment brand in Japan in 2024

A recent GEM Partners survey reveals Pokémon's dominant brand reach across seven Japanese media platforms. Scoring 65,578 points, Pokémon secured the top spot in the annual ranking.

The "reach score" methodology, a proprietary index, calculates daily brand interactions across apps, games, music, videos, and manga. Data was gathered monthly from a sample of 100,000 Japanese individuals aged 15-69.

Pokémon's App Games category dominance is undeniable, achieving 50,546 points (80% of its total score). This success is largely attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games also boosted brand visibility.

The Pokémon Company's 2024 financial report underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These impressive figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise, a collaborative effort between Nintendo, Game Freak, and Creatures (under The Pokémon Company umbrella since 1998), encompasses video games, animation, movies, card games, and various other media.