By now, if you've spent any time on YouTube, you've likely encountered the vibrant ads for Dream Games' Royal Match. King Robert's thrilling adventures and close calls have significantly boosted the game's popularity. Now, its successor, Royal Kingdom, is launching with a dazzling celebrity endorsement campaign to achieve similar success.
Celebrity endorsements are not a new strategy, but Dream Games is taking an expansive approach with Royal Kingdom's advertising. From LeBron James cleverly sneaking in a game session during his reading time to Kevin Hart humorously delegating his acting roles to students to free up more gaming time, the campaign covers a wide range of interests and personalities.
Royal Kingdom follows the footsteps of Royal Match, which was a monumental success for Dream Games. The new campaign is designed to attract players beyond the traditional match-three gaming community, broadening the game's appeal.
While Dream Games may not yet rival giants like King and their flagship Candy Crush, they have been steadily making an impact in the mobile gaming world for several years. Unlike other celebrity collaborations, such as Supercell's Clashamania event with WWE, which focused on a specific niche, Dream Games is casting a wider net with Royal Kingdom's campaign.
In terms of business, both Royal Kingdom and Royal Match have been major successes in Türkiye. Beyond commercial achievements, the games' features, including wifi-free gameplay, have resonated with players globally.
If Royal Kingdom doesn't challenge you enough, don't despair. We've compiled a list of the top 25 best puzzle games available on iOS and Android, ensuring there's something to stimulate your mind, no matter your skill level.