World of Warcraft Price Hike in One Region
Author: Sebastian
Apr 04,2025
Blizzard has announced that World of Warcraft players in Australia and New Zealand will face increased fees for all in-game transactions starting February 7. This decision comes in response to global and regional market conditions, affecting monthly subscriptions and other services like WoW Tokens. Players were given just one month's notice of these changes, which will see the monthly subscription rate rise from AUD 19.95 to AUD 23.95 in Australia and from NZD 23.99 to NZD 26.99 in New Zealand. Annual subscriptions will also see a hike, capping at AUD 249.00 and NZD 280.68.
While this isn't the first time Blizzard has adjusted World of Warcraft's pricing, the company has maintained the US monthly subscription at $14.99 since the game's launch in 2004. The current price adjustments in Australia and New Zealand align with the US rates after currency conversion, though the fluctuating strength of the AUD and NZD could impact this parity in the future.
Blizzard has assured that players with recurring subscriptions as of February 6 will retain their current rates for up to six months. This move has sparked a mix of criticism and acceptance among the player base, with some arguing that it aligns the prices with the US dollar in the short term.
The new pricing structure for various World of Warcraft services in Australia and New Zealand is as follows:
| Service | Australian dollar (AUD) | New Zealand dollar (NZD) |
|---|---|---|
| 12-Month Recurring Subscription | $249.00 | $280.68 |
| 6-Month Recurring Subscription / 180 Days Game Time | $124.50 | $140.34 |
| 3-Month Recurring Subscription / 90 Days Game Time | $67.05 | $75.57 |
| 1-Month Recurring Subscription / 30 Days Game Time | $23.95 | $26.99 |
| WoW Token | $32.00 | $36.00 |
| Blizzard Balance for WoW Token Redemption | $24.00 | $27.00 |
| Name Change | $16.00 | $18.00 |
| Race Change | $40.00 | $45.00 |
| Character Transfer | $40.00 | $45.00 |
| Faction Change | $48.00 | $54.00 |
| Pets | $16.00 | $18.00 |
| Mounts | $40.00 | $45.00 |
| Guild Transfer and Faction Change | $56.00 | $63.00 |
| Guild Name Change | $32.00 | $36.00 |
| Character Boost | $96.00 | $108.00 |
Blizzard emphasized that these changes were not made lightly and that the company has a history of considering player feedback when adjusting prices. The long-term impact of these price increases in Australia and New Zealand remains to be seen, but Blizzard's commitment to maintaining current rates for existing subscribers for up to six months offers some relief during this transition period.
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