The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

Ponos' The Battle Cats celebrates 12 years of quirky cat-fueled tower defense action! To mark this milestone, the developer has launched a new Sengoku-era ad campaign, a blend of historical art and the game's signature humor.

The campaign, titled "The Way of the Cat," features cinematic commercials showcasing the strategic depth of The Battle Cats, juxtaposing serious Sengoku period visuals with the game's iconic, oddly appealing cat characters and their equally bizarre food cans.

Developed in partnership with R/GA, the ads are designed to attract both veteran and new players. Ponos' COO and Managing Director, Seiichiro Sano, states, “As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honours our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way.”

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Ready to unleash your inner ninja cat (or gross cat)? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news via the official Facebook page or website.