Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more

Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. This collaboration will feature Lovato in a variety of popular mobile games.

Lovato's involvement extends beyond simple endorsements; she'll appear within several titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives. Players can acquire Lovato-themed avatars, with all proceeds benefiting environmental projects.

PlanetPlay's commitment to environmental sustainability is noteworthy. Unlike many celebrity-driven campaigns, MGTM boasts significant reach and participation from multiple game developers, suggesting a substantial impact on environmental initiatives.

This partnership offers a triple win: environmental benefits, increased engagement for Lovato fans, and positive exposure for participating game developers. For those interested in exploring the games involved, our list of the best mobile games of 2024 (so far) provides excellent recommendations.