NBA 2K All Star to launch at the end of next month, bringing the top-flight basketball sim to mobile

NBA 2K All-Star, a mobile version of the popular basketball simulation game, is launching in China on March 25th. This collaboration between Tencent and the NBA aims to bring a live-service experience to mobile fans in the East.

The growing power of mobile gaming makes the arrival of AAA sports simulators unsurprising. However, the partnership between Tencent and the NBA to bring the NBA 2K series to mobile in China is a significant development. Basketball's immense popularity in China makes this a strategic move for both companies.

The absence of the usual yearly branding (like 2K24, 2K25) suggests a potentially long-term live service model for NBA 2K All-Star. The specifics of this mobile version remain unknown until its release.

Shoot for the hoop

Details on NBA 2K All-Star are scarce, leaving room for speculation. However, the NBA's increased mobile presence is evident, with other recent releases like Dunk City Dynasty also developed in collaboration with the organization. While some ventures, such as NBA All World, haven't met expectations, the overall trend points towards mobile becoming a key platform for engaging NBA fans.

To stay informed about upcoming game releases, check out our regular "Ahead of the Game" feature.