Switch 2 Console Pricing Unveiling: Nintendo Weighs Consumer Expectations

Nintendo is carefully considering several factors to determine the price of the upcoming Switch 2. While analysts predict a $400 price point, Nintendo remains tight-lipped, citing inflation, fluctuating exchange rates, and consumer expectations as key considerations. These factors differ significantly from the landscape in 2017 when the original Switch launched at $299.99.

Nintendo President Shuntaro Furukawa acknowledged these economic shifts in a recent investor Q&A, emphasizing the multifaceted nature of the pricing decision. He confirmed that while they are aware of the increased costs, they are also mindful of the price range consumers expect for Nintendo products. No specific price has been announced for the Switch 2.

Are you planning on getting a Switch 2?

Yes, on day 1! Nope, I’m fine with my current setup.I'm waiting to find out more – games, specs, etc!AnswerSee Results

The $400 prediction aligns with the increased prices of Sony and Microsoft's current-generation consoles, driven by rising costs and economic instability. This would represent a significant jump from the original Switch's launch price, which Nintendo maintains to this day (excluding bundles). The Switch OLED model currently sits at $350, and the Switch Lite at $200. While details on the Switch 2's specifications remain scarce, the anticipated enhanced power and features suggest a $400 price point might be justifiable.

Nintendo Switch 2 - First Look

28 Images

A dedicated "Switch 2 Direct" is scheduled for April 2nd, promising a more detailed look at the console. This follows a previous reveal showcasing the console's design, a potential glimpse at Mario Kart 9, and a possible "mouse" mode for the new Joy-Cons. Key unanswered questions remain regarding the new Joy-Con button's functionality, the console's processing power, and the purpose of its new ports. Hands-on events are also planned in various global locations.

Importantly, Furukawa confirmed that the original Switch's price will remain unchanged despite the Switch 2's imminent release.