Tank Invades Streets in Epic Graffiti Promo

World of Tanks Blitz launches a unique marketing campaign: a cross-country road trip with a real tank!

Wargaming is taking a decommissioned, graffiti-covered tank on a US tour to promote its recent collaboration with Deadmau5. The street-legal vehicle, which appeared at The Game Awards in Los Angeles, is a striking sight.

This eye-catching promotional stunt coincides with the launch of the Deadmau5 collaboration event in World of Tanks Blitz. Players can acquire the exclusive Mau5tank, featuring lights, speakers, and music, and participate in themed quests to unlock camos and other cosmetic items.

The campaign's playful approach to game promotion is undeniably humorous, though perhaps frustrating to some hardcore military simulation enthusiasts. It's a lighthearted marketing strategy that's certainly memorable. While not the first such campaign (breweries have even done similar stunts), the sight of a decorated tank cruising through neighborhoods offers a unique winter spectacle.

If this inspires you to try World of Tanks Blitz, check out our list of current promo codes for a head start!