Home News When Is the Best Time to Buy LEGO Sets?

When Is the Best Time to Buy LEGO Sets?

Author: Andrew Mar 19,2025

Less than a decade ago, adult LEGO enthusiasts were a niche community. LEGO catered to these AFOLs (Adult Fans of LEGO) with occasional Creator Expert sets like modular buildings, which were exceptions rather than the rule. However, in the past ten years, LEGO has masterfully repositioned itself. "Automatic binding bricks" are no longer just a children's toy; they're a mainstream hobby for teens and adults. While original modular buildings continue, LEGO now offers scaled replicas of movie props, working amusement park rides, luxury car models, and more. These sets are designed not for play, but for display – pieces to be admired and appreciated.

This expansion, while exciting, comes with a higher price tag due to increased piece counts and licensing fees for sets based on franchises like Disney, Marvel, Star Wars, Nintendo, and Minecraft. While these prices can be substantial, it doesn't deter LEGO fans entirely; it simply encourages more thoughtful purchasing decisions.

LEGO maintains premium pricing and retires sets instead of allowing price depreciation. However, savvy shoppers can maximize their spending power by buying during specific times of the year.

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Double Insider Points

The LEGO VIP program relaunched as LEGO Insiders in August 2023. This free loyalty program (sign up on LEGO's official site) offers benefits like early access to exclusive sets. The primary advantage is Insider points earned on purchases from LEGO.com or LEGO stores. In the US, every dollar spent earns 6.5 points, redeemable at a rate of 130 points per dollar. Double points promotions significantly increase savings; a $300 purchase earns $15 normally, but $30 during double points events. Monitor LEGO's social media for announcements of these promotions.

Most Expensive LEGO Sets

Sales Seasons

Black Friday and Cyber Monday

LEGO participates in Black Friday and Cyber Monday sales. Expect premium sets offering 3x or even 4x points. Check LEGO's website for details on Black Friday 2025 deals.

Amazon Prime Day

Amazon Prime Day, held twice yearly (July and October), offers LEGO discounts. Prime members benefit from these sales, often featuring popular franchises like Marvel and Star Wars.

Prime Day LEGO Deals

Holiday Weekends

Three-day weekends surrounding federal holidays (Presidents' Day, Labor Day, Memorial Day) often feature LEGO discounts from various retailers.

Third-Party Outlets

Amazon, Target, Walmart, Barnes & Noble, and Best Buy also sell LEGO. Check these retailers for their Black Friday and Cyber Monday deals. Note: Only Target offers Insider points, but at a lower redemption rate (1:1) than LEGO.com (1:6.5).