Assassin’s Creed Shadows Hits 3 Million Players, Ubisoft Keeps Sales Data Under Wraps

Since its launch on May 20, Assassin's Creed Shadows has achieved a remarkable milestone, attracting over 3 million players within just seven days. This impressive figure surpasses the initial player counts of both Origins and Odyssey, with the game seeing a jump from 2 million players on its second day. Ubisoft has shared these statistics, highlighting the game's strong start.

In addition to the player count, Ubisoft reported that Assassin's Creed Shadows achieved the second highest day one sales revenue in the franchise's history, only surpassed by Valhalla. It also set a record for Ubisoft's biggest day one sales on the PlayStation Store and has accumulated over 40 million hours of playtime to date.

The performance of Assassin's Creed Shadows is under intense scrutiny due to Ubisoft's recent challenges, including delays, the commercial disappointment of Star Wars Outlaws, and a series of high-profile flops, layoffs, studio closures, and game cancellations. The pressure is on for Shadows to perform well globally, as Ubisoft's founding Guillemot family has been exploring potential buyout deals with investors like Tencent to maintain control over the company's intellectual property.

On Steam, Assassin's Creed Shadows became the most-played game in the series over the weekend, reaching a peak of 64,825 concurrent players. This is notable as it's the first Assassin's Creed game to launch on Steam since Odyssey in 2018. Comparatively, Dragon Age: The Veilguard by BioWare peaked at 89,418 players on the platform.

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While Assassin's Creed Shadows has seen strong player engagement and impressive sales figures, it remains challenging to determine whether it meets, exceeds, or falls short of Ubisoft's expectations without specific revenue or sales data. The financial success of the game will ultimately play a critical role in shaping not only its future but also that of Ubisoft as a company. More clarity on this front may come with Ubisoft's upcoming financial reports.

For those delving into the world of Assassin's Creed Shadows set in feudal Japan, be sure to explore our comprehensive Assassin's Creed Shadows guide, including our Assassin's Creed Shadows walkthrough, our detailed Assassin's Creed Shadows Interactive Map, and our guide to all the crucial things Assassin’s Creed Shadows doesn’t tell you.