Ubisoft's Star Wars Outlaws Underperforms, Impacting Share Price
Ubisoft's highly anticipated Star Wars Outlaws, intended as a financial turnaround for the company, has reportedly underperformed in sales, causing a significant dip in Ubisoft's share price. Despite positive critical reception, sales have been described as sluggish, leading to consecutive days of share price decline.
The game's launch was a key element in Ubisoft's first-quarter 2024-25 sales report, where it was positioned alongside Assassin's Creed Shadows as a long-term value driver for the company's financial recovery. While Ubisoft reported a 15% increase in session days across consoles and PC, primarily driven by Games-as-a-Service, and a 7% year-on-year increase in monthly active users (MAUs) to 38 million, Star Wars Outlaws' sales failed to meet expectations.
J.P. Morgan analyst Daniel Kerven revised his sales projections for Star Wars Outlaws downward from 7.5 million units to 5.5 million units by March 2025, citing the game's struggle to meet initial sales forecasts.
On September 3rd, following the August 30th release of Star Wars Outlaws, Ubisoft's share price fell by 5.1% on Monday and a further 2.4% by Tuesday morning, reaching its lowest point since 2015 and adding to a year-to-date decline of over 30%.
The discrepancy between critical acclaim and player reception is notable. While Metacritic user scores sit at a mere 4.5 out of 10, some outlets, like Game8 (90/100), offer significantly higher ratings, highlighting a potential disconnect between critical opinion and overall player engagement. The future performance of Star Wars Outlaws, and its impact on Ubisoft's financial trajectory, remains uncertain.