inZOI Sells 1 Million Copies in Week, Krafton Eyes Long-Term Franchise

inZOI, the latest life simulator from Krafton, has achieved a remarkable feat by selling 1 million copies within just one week of its Early Access launch on Steam. This milestone marks the fastest sales achievement for any game published by the South Korean giant.

Launched on March 28, inZOI quickly garnered attention, not just for its gameplay but also due to an unintended feature that allowed players to harm children in the game. Krafton swiftly addressed this issue, labeling it an "unintended bug" and promptly issuing a patch to resolve it.

Despite this initial hiccup, the game has received a 'very positive' user review rating on Steam. It also saw a peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category. Remarkably, inZOI climbed to the top of Steam's Global Top Sellers List just 40 minutes after its release, showcasing its immediate appeal to players.

The in-game user-generated content platform, Canvas, also saw significant engagement with over 1.2 million participants on launch day and more than 470,000 pieces of content uploaded, highlighting the community's active involvement.

IGN's Early Access review of inZOI gave it a 6/10, praising its visual appeal and ambition but noting a lack of depth at launch. Krafton attributed the game's success to its pre-launch promotional efforts and ongoing communication with the community, which helped build trust and momentum. The global showcase and demo build were particularly effective in generating high interest.

CEO CH Kim expressed gratitude and excitement about introducing inZOI to a global audience through Early Access, emphasizing Krafton's commitment to continuous player engagement and the development of inZOI as a long-term franchise IP.

inZOI's Best and Most Cursed Creations

34 ImagesLooking ahead, Krafton plans to enhance inZOI with future updates that will introduce new content, mod support, and new cities. All updates and DLCs will be free until the game's full release.

In response to player feedback, Krafton has committed to quickly applying fixes for reported issues through hotfixes during April. The company acknowledges the scale of inZOI's global community as a "next-level experience" and is navigating through "trial and error" to optimize its communication strategies.