No One Has Purchased Dying Light's $386,000 Collector's Edition in 10 Years

Techland's wildly expensive Dying Light collector's edition was a PR masterstroke, not a genuine sales item. The £250,000 ($386,000) My Apocalypse Edition, featuring in-game character customization, a life-sized statue, parkour lessons, and a custom zombie-proof shelter, generated significant buzz surrounding the game's launch. According to PR manager Paulina Dziedziak, the company is delighted no one purchased it, confirming its intended role as a publicity stunt.

Image: insider-gaming.com

The package was extravagant: a personalized in-game appearance, a life-size "Jump" statue, professional parkour training, night vision goggles, an all-expenses-paid trip to Techland, signed game copies, a Razer headset, and a Tiger Log Cabins-built survival shelter. While the hypothetical fulfillment of such a purchase remains unanswered, the success of the PR campaign is undeniable. The exorbitant price ensured the edition remained a marketing tool, effectively raising awareness without the logistical nightmare of actually delivering the prize.