Ashly Burch Questions AI Influence on Gaming Industry

Horizon series actress Ashly Burch has responded to the leaked AI Aloy demonstration video while highlighting concerns raised by striking voice actors.

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The voice actor behind Aloy confirmed viewing the leaked Sony tech demo while clarifying Guerrilla Games assured her this wasn't active development nor utilized her performance data. The demonstration apparently featured Sony Interactive Entertainment director Sharwin Raghoebardajal conversing with an AI-generated Aloy exhibiting robotic speech and stiff facial animations.

Speaking via TikTok, Burch emphasized her concerns center on performance preservation rather than opposing technological progress itself. She stressed the importance of establishing fundamental protections currently being negotiated:

• Required consent for AI replicas
• Fair compensation
• Transparency regarding AI usage

The Screen Actors Guild recently reported stalled negotiations regarding AI protections despite some progress. Industry bargaining groups reportedly resist implementing the safeguards actors consider essential.

Meanwhile, interim agreements currently available would establish these protections immediately. Multiple high-profile games have recently demonstrated AI-related controversies including:

• Activision's Black Ops 6 asset generation
• Voice actor replacements affecting Destiny 2 and WoW
• Zenless Zone Zero's surprise casting changes

PlayStation executive Asad Qizilbash recently defended AI implementation, suggesting younger gamers increasingly expect personalized NPC interactions.

The discussion continues balancing technological potential with creative rights preservation as generative AI transforms game development processes.