Nintendo Shuns Generative AI for Games

While the gaming industry explores generative AI's potential, Nintendo maintains a cautious stance. Concerns over intellectual property rights and their commitment to a unique development approach are driving this decision.

Nintendo President: No Generative AI in Nintendo Games

IP Rights and Copyright Concerns

(c) Nintendo

Nintendo President Shuntaro Furukawa recently confirmed the company's current lack of plans to integrate generative AI into its games. This stems primarily from concerns regarding intellectual property rights. During an investor Q&A, Furukawa discussed the relationship between AI and game development, clarifying the distinction between traditional AI used in game development (e.g., controlling NPC behavior) and the newer generative AI capable of creating original content. He acknowledged the creative potential of generative AI but highlighted the significant IP rights challenges, particularly the risk of copyright infringement inherent in such technology.

Generative AI's rise across various industries is undeniable. Furukawa explained, "In the game industry, AI-like technologies have long been used to control enemy character movements; game development and AI have gone hand-in-hand even before." However, he emphasized the potential for IP issues, stating, "It is possible to produce more creative outputs using generative AI, but we are also aware that problems can arise with intellectual property rights."

The Unique Nintendo Approach

Furukawa stressed Nintendo's decades-long commitment to creating unique and engaging gaming experiences. He highlighted their extensive experience in crafting optimal gameplay, stating, "We have decades of expertise in creating optimal game experiences for our customers. While we are flexible in responding to technological developments, we hope to continue to deliver value that is unique to us and cannot be created through technology alone."

This stance contrasts with other gaming giants. Ubisoft's Project Neural Nexus, for example, uses generative AI for NPC interactions, with producer Xavier Manzanares emphasizing that AI is a tool, not a game creator. Similarly, Square Enix's Takashi Kiryu sees generative AI as a business opportunity, while EA's Andrew Wilson anticipates significant integration of generative AI into their development processes.